How We Work

Each of our clients is unique. Different industries. Different stages of development. Different goals. That’s why the first step in our process is a no-cost conversation to get a sense of your company’s current position in the market and both short and long-term goals. After this initial conversation, you will receive a clear and comprehensive proposal detailing how BLOOM will craft a strong, consistent marketing message tailored to the specific needs of your company.

Our recommendations typically include one or more of the following:

Assessment

The first step in getting to where you want to go is to establish where you are. Our assessment package:

  • Clarifies your Unique Selling Proposition
  • Offers a detailed analysis of current and potential customers
  • Evaluates competitors and potential market opportunities
  • Provides an extensive internal review of your company’s corporate culture

How closely does the reality of your company match what it hopes to be?  An internal review of your company, and the products or services it offers, can help uncover discrepancies between what your company claims to be and what it actually is.

For example, Volvo would not have been able to brand itself as a leader in automotive safety if it had the rear-end crash history of a Corvair.  Similarly, it would be difficult to brand a company as having best-in-class customer service if, in fact, the company did not return customers’ phone calls promptly.

Our assessment package gets you started in the right direction on the road to valuable brand equity.

Customer Analysis

In order to create a unique, effective brand identity, the first task is to learn as much as possible about your potential customers. We seek answers to questions like the following:

  • What demands do potential customers have that your company could satisfy?
  • What would motivate potential customers to reach out to your company to satisfy those demands?
  • What are the most important factors in their purchasing decisions?
  • Why would potential customers choose your company over the competition?
  • Where do your potential customers get their information?
  • How do they search for the kinds of products and services that your company offers?

The secret to getting valuable answers is to ask the right questions.

Competitive Analysis

We learn about the competitive landscape in your company’s industry through a SWOT analysis (strengths, weaknesses, opportunities, and threats) of your company and each of your major competitors. In some cases, we conduct a PEST analysis (political, economic, social, technological) to further our understanding of the macro-environment in which your company is operating.

Our analysis tells us:

  • What differentiates your company from the competition
  • Where the untapped opportunities in the market are
  • How your company can most effectively leverage those opportunities

In the marketplace, knowledge is power.

Learn how we execute with intelligence and passion »