Unique Selling Proposition (USP)

Every successful company has one. Hidden inside your company is an inherent advantage over your competitors.  Maybe you hold valuable patents. Maybe you deliver impeccable customer service.  Maybe it’s the unparalleled quality of your products or your many years of experience.  It may be that you’ve cut your costs and can offer your customers the lowest prices. Whatever the specifics, your company’s USP differentiates you from your competitors.  It’s the answer to the most important question that potential customers can ask: Why should I do business with you?

BLOOM ensures that your potential customers have clear, compelling answers to that question. So while we create ads, brochures, direct marketing programs, public relations campaigns and websites that are both smart and attractive, our goal is to define your company in the marketplace and leverage your competitive advantage.