Packaging, like other elements of brand identity, should reinforce the product’s Unique Selling Proposition.

When designing the “skin” of The Original American Couch Potato pillow, BLOOM went for a realistic look that prompted consumers to comment, “it looks just like a real potato.” The packaging replicated the design of real potato sacks, with a retro design inspired by vintage fruit and vegetable containers.

The packaging and whimsical “Owners Manual” were key branding elements for this fun, affordable gift item. Sales of 100,000 units through over 300 retailers showed that consumers agreed.